Rayan Cherri is a seasoned leader in tech marketing, with over a decade of experience driving growth across diverse industries. Early in her career, Rayan immersed herself in the security and tech sectors, where she cultivated invaluable insights. Through leveraging big data and AI, Rayan refined her expertise in sales and business development, fostering a deep understanding of global markets and consumer behaviour. Her MBA with a marketing focus from the University of West London further solidifies her strategic marketing acumen. Currently, at Ipsotek, an Eviden business specializing in AI-powered video analytics, Rayan leads Global Marketing & Communication channels. She spearheads initiatives that illuminate the transformative capabilities of their technology. Rayan's passion lies in harnessing tech innovation for a sustainable future. Her insights are highly sought after for thought leadership pieces on the integration of AI across various industries and use cases, particularly within smart cities, hospitality, and beyond.