In recent years, healthcare companies have hastened digital adoption across functions, keen on putting their patient data bank in order. They have cutting-edge technologies at their disposal, which can integrate internal and external data for an improved patientcare journey.
Starting the digital journey late may be a boon as they have the advantage of accessing matured data collection, collation and reporting techniques, which they can integrate within their digital strategy. Real-world data (RWD) has affected every aspect of our lives, and stakeholders across the healthcare and life sciences ecosystem are utilizing this to make decisions that are transforming their services and their patients’ experience.
Bridging the healthcare gap
Traditionally, healthcare companies have relied on electronic medical records (EMR) data to deliver care. The introduction of mobile applications and their integration with EMR can help hospitals and other providers delve deeper into the data and provide better care to patients wherever they are. With remote monitoring technologies, providers can bridge the healthcare inequality gap between the underprivileged and the opposite end of the social spectrum, thereby ensuring care is provided to all. Hospitals are increasingly using RWD to provide value-based patient interactions, increase outreach exponentially and improve profits.
The NHS in the UK is an example that stands out. The NHS negotiated an arrangement with Janssen related to the use of Olysio (a hepatitis C therapy), whereby the NHS receives a rebate if patients are not cured after 2 weeks of treatment[1].
Better patient centricity through digital
There are multiple sources of data that are constantly increasing, and so are the means to analyze them. Newer technologies like AI and ML are turning out to be a boon to various industries, and healthcare is no exception.
Healthcare providers have realized if they want to be ahead in the game, they have to utilize the latest technologies to mix and match RWD to come up with real-world evidence (RWE) so that they can offer superior care to patients.
RWD and RWE play an important role in providing omnichannel patient engagement.
Throughout the care journey, communication between the patient, the healthcare providers and the payers needs to be seamless and simple. This will ensure that the patient can communicate with their provider or payer through a medium of their choice. Whether booking or amending an appointment, a query on an invoice, or a remote consultation, RWD and RWE enables an organization to collaborate with patients, carers and payers to work more closely with their members and providers.
Mining RWD and RWE in healthcare
The field of RWE is vast, and so are the opportunities that it brings. Eviden’s Generative AI solution offerings can help yourhealthcare company with newer insights and RWE to take quicker, informed decisions that can transform your patientcare services.
Eviden’s metaverse offering can help hospitals reimagine patient-hospital relations and develop new ways for patient navigation to triaging. RWD and RWE will play a vital role in strengthening offerings and patient interactions. In addition to this, RWE and RWD play a vital role in completing healthcare value propositions to patients, even complementing payers’ business goals.
To succeed, providers should ensure they:
- Continue digital adoption.
Providers can use data-driven insights to make intelligent decisions. Technologies like AI/ML can help them refine RWE and, in turn, tweak their business model. - Expand collaboration with other players in this ecosystem.
Partnering with payers and exchanging data will help improve data quality and deliver better decision-making.
If hospitals are to ride this wave of cutting-edge digital technologies, they should opt for a sound strategy coupled with experienced advisors. This will ensure they optimize RWD and RWE, that can facilitate faster and better care for their patients.
